The basic function of takeaway packaging is to ensure that the food can be delivered intact from restaurants to diners, but, in addition to the basic function, takeaway packaging also improves the efficiency of meal delivery, makes pick-up convenient, enhances the customer experience, boosts the restaurant brand value and so on.
In the next few weeks, ez100 will keep sharing the best takeaway cases in the restaurant industry for your reference.
No. 01 drinks
Takeaway drinks could be categorized into three types: coffee, milk tea, and light alcoholic beverages. The increasingly popular fruit tea in recent years can be included in the milk tea category. For the passage this week, let’s take a look at the excellent drinks takeaway packaging cases.
Well-designed beverage packaging can better pinpoint the target audience, and strong brand visuals can impress customers more deeply.
Case analysis of drinks takeaway packaging -- to improve restaurant brand communication
JOYBA focuses on fruit tea with a green tea base, and its takeaway packaging uses fruit elements very directly, especially signature strawberries, mangoes and cranberries drinks, making it an instant hit with guests who love fruit tea.
Moreover, the packaging is colorful and through the transparent cup, customers can see the pulp and pearls inside, which looks very fresh and suitable for sharing with friends and family.
The simple packaging strategy helps the brand to get the maximum "benefit", effectively conveys the brand value, pinpoints to the target customers, and most directly shows the core products, all in one go.
Case analysis of drinks takeaway packaging -- convenient pick-up and delivery
In scenarios where drinks and other food are taken together, customers are often faced with the dilemma of "need extra hands", and the following two cases are good solutions to this problem.
McDonald's has launched a special take-out packaging for bicyclists - "McBike".
Inside the folded cardboard, there is a middle recess for drinks and two separate compartments where food can be placed, as well as a carry handle very convenient for people, especially bicyclists to pack burgers, drinks and fries together to go. It is convenient for bicyclists to take the meal and hang on the handlebars, and then enjoy the food.
Gastronomy (a gastro pub in downtown Budapest) has developed a novel take-away packaging. This new box can hold both cake and coffee, with a removable coffee cup holder for three types of paper cups; the box has a special insert that makes it easier to pick up the cake and also prevents it from sliding and bumping during transport.
Customers can lift it with one hand, which is very convenient.
Case analysis of drinks takeaway packaging -- packaging can also be turned into flowerpots
Starbucks: Take your garden out！
How to make a small garden with take-out coffee cups?
If you buy take-out coffee from Starbucks in Korea, you will get a packet of seeds and planting soil mixed with coffee grounds with the paper cup holder.
Scan the QR code on the package and you can view the detailed steps to make a small greenhouse planter with the top and bottom cup lids. Just add water to the cup, and the small planter is ready.
Every year, about 300 million disposable coffee cups are consumed in Korea, and this campaign has taken the world by storm, with 970 million people in 51 countries participating, making a significant contribution to environmental protection and further enhancing the image of Starbucks as a warm and socially responsible company in the minds of its customers.
Case analysis of drinks takeaway packaging -- packaging becomes more fun
Milk tea customers are significantly more female than male in terms of gender ratio, so some cute and interesting designs can help capture the hearts of milk tea lovers and are a very effective means to increase turnover and brand awareness.
In November 2020, Naixue's tea opened a "Naixue Cat Store", combining cat and milk tea in a drink full of humanistic care, creating the emotional empathy to directly capture the hearts of countless girls.
"Hold a cup of tea in your hand, and give cat claws five". Isn’t this the longest love confession to cats from Naixue? This group of consumers are tightly captured.
How do you get better takeout packaging for drinks? -- ez100 specializes in customized restaurant packaging
After seeing so many interesting and good-looking beverage packaging cases, I wonder if you also want to make your customers remember you more easily by creating a brand image. EZ100 Professional Services can provide you with unique takeaway packaging!
Whether it's a restaurant, take-out store, dessert and beverage store or bakery, we can create a set of exclusive take-out packaging based on customer needs to help your store stand out among peers and competitors.
The 1-to-1 professional consultant will create the most suitable customized package for you and patiently answer all your questions during the customized service.
All products are factory direct sales, with good quality, source and at low price.
The design team will design the layout according to your store name/logo for free, to your satisfaction.
HD printing ensures picture quality.
New users can also enjoy 10% discount on the first order of customization
Come to add custom consultant WeChat to receive benefits ~
Call 888-611-0888, or add wechat number ez9295938066 to contact us!
The following is some customer cases
